LEGAL
Cookie Policy
Last updated: September 23, 2026
About this policy
This policy explains how La Zone Auto, located at 1293 Rue Principale in Granby, uses cookies and similar technologies on its website. It complements our privacy policy, which describes more broadly how we collect, use and protect your personal information.
In accordance with Québec's Act respecting the protection of personal information in the private sector (Law 25), cookies that are not essential to the operation of the site are only enabled with your consent.
What is a cookie?
A cookie is a small text file placed on your device (computer, tablet or phone) when you visit a website. It is used, among other things, to remember your preferences, maintain your session or understand how the site is used.
Cookies may be placed directly by our site (first-party cookies) or by external services we use (third-party cookies). They may be temporary (deleted when you close your browser) or persistent (kept for a set period).
Types of cookies we use
- Strictly necessary cookies:essential to the operation of the site, for example to maintain your session, secure forms or remember your consent choices. They cannot be disabled.
- Functional cookies:remember your choices and browsing, such as recently viewed vehicles or the state of your chat conversation, to offer you a more personalized experience.
- Analytics cookies:help us understand how visitors use the site (pages viewed, visit length, traffic source) so we can improve it. Data is analyzed in aggregate form.
- Advertising cookies:allow us and our partners to deliver relevant ads, limit how often they are shown and measure conversions from our campaigns.
Detailed list of cookies
The table below lists the cookies currently used on our site, their category and how long they are kept:
Strictly Necessary Cookies
These cookies are essential for the website to function properly, for example for user authentication.
| Name | Service | Duration | Description |
|---|---|---|---|
| cc_cookie | Cookie Consent Tool (CMP) | Expires after 12 days | Stores the user's cookie consent preferences. |
| __session | Autoroot / Firebase | Session | Stores session or authentication data necessary for the site to function. |
Functional Cookies
These cookies allow the site to remember your choices and preferences (such as your browsing history or chat state) to provide a more personalized experience. Without these cookies, some features may not work properly.
| Name | Service | Duration | Description |
|---|---|---|---|
| autoroot_browsing_history | Autoroot Technologies (first party) | Variable (defined by Autoroot) | Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience. |
| autoroot_chat_history | Autoroot Technologies (first party) | Variable (e.g. up to 1 year depending on configuration) | Stores the last visit or interaction with the chat widget to restore conversation state. |
Analytics
Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.
| Name | Service | Duration | Description |
|---|---|---|---|
| _ga | Google Analytics | 12 days | Uniquely identifies visitors |
| _gid | Google Analytics | Session | Tracks users across pages during a session. |
| _dc_gtm | Google Analytics | Session | Helps manage tags via Google Tag Manager. |
| _gcl_au | Google Ads | 90 days | Stores an identifier to measure Google Ads campaign conversions. |
| _ga_XXXXXX | Google Analytics 4 | Up to 2 years | Measures user visits and interactions on the site. |
| FPID | Server-side analytics (GA4) | Up to 2 years | First-party identifier for long-term analytics and user identification. |
| FPLC | Server-side GA / Stape / ssoTM | Up to 1 year | Cross-domain identifier for attribution and marketing tracking. |
| _stid | Stape (Server-side GTM) | Session (session storage) | Technical information stored in sessionStorage by Stape loader to ensure server-side tracking. |
Advertising
We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.
| Name | Service | Duration | Description |
|---|---|---|---|
| _fbp | Meta Pixel | 90 days | Identifies users for advertising and retargeting purposes. |
| _fbc | Meta Pixel | 90 days | Stores the Facebook click identifier (fbclid) for ad conversion attribution. |
| _ttp | TikTok Pixel | 13 months | Identifies users for advertising and retargeting purposes on TikTok. |
| _ttclid | TikTok Pixel | 90 days | Stores the TikTok click identifier for ad conversion attribution. |
| _gcl_aw | Google Ads | 90 days | Stores the Google click identifier (gclid) for ad conversion attribution. |
| _gcl_gb | Google Ads | 90 days | Stores the gbraid identifier for iOS app campaign attribution. |
| _gcl_wb | Google Ads | 90 days | Stores the wbraid identifier for iOS web campaign attribution. |
| _uetmsclkid | Microsoft Advertising | 90 days | Stores the Microsoft click identifier (msclkid) for Bing Ads conversion attribution. |
| _li_fat_id | LinkedIn Ads | 90 days | Stores the LinkedIn click identifier for ad conversion attribution. |
| _twclid | Twitter/X Ads | 90 days | Stores the Twitter/X click identifier for ad conversion attribution. |
| _scclid | Snapchat Ads | 90 days | Stores the Snapchat click identifier for ad conversion attribution. |
| _epik | Pinterest Ads | 90 days | Stores the Pinterest click identifier for ad conversion attribution. |
| _utm | Marketing Attribution | 90 days | Stores UTM parameters (source, medium, campaign) for conversion attribution. |
| VISITOR_PRIVACY_METADATA | Google / YouTube | Up to approximately 6 months | Stores information related to privacy and consent preferences for Google/YouTube services. |
| VISITOR_INFO1_LIVE | Google / YouTube | 6 months | Estimates user bandwidth and stores data for video display and ad delivery. |
| YSC | Google / YouTube | Session | Tracks user interactions with embedded YouTube videos during the session. |
| __Secure-ROLLOUT_TOKEN | Google / YouTube | Variable (up to ~13 months) | Used to manage A/B testing and gradual rollout of new Google/YouTube features. |
| __Secure-YEC | Google / YouTube | 13 months | Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising. |
| yt.db::LAST_RESULT_ENTRY_KEY | YouTube | Persistent (local storage, kept until manual deletion) | Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results). |
Third-party services
Some cookies are placed by partners whose services we use. These third parties process information according to their own privacy policies:
- Google (Analytics, Tag Manager, Ads, YouTube and Maps): audience measurement, tracking tool management, advertising, embedded videos and the interactive map of our dealership. How Google uses cookies
- Meta (Facebook and Instagram): conversion tracking and advertising on Meta platforms. Meta cookie policy
- TikTok: conversion tracking and advertising on TikTok. TikTok cookie policy
- Other advertising platforms(Microsoft Advertising, LinkedIn, X, Snapchat, Pinterest): conversion attribution when you reach our site from one of their ads.
You can also manage your preferences directly with these platforms, for example in Google Ad Settings or Facebook Ad Preferences.
Some of these providers may process information outside Québec. We make sure they offer adequate protection, as set out in our privacy policy.
Managing your preferences
By default, only essential cookies are enabled. You can accept, refuse or change your choices at any time by clicking the button below, or the “Manage cookies” link at the bottom of every page.
You can also block or delete cookies from your browser settings:
Refusing certain cookies may limit some site features, such as displaying the map or remembering your search preferences.
Retention period
Session cookies are deleted when you close your browser. Persistent cookies are kept for the period shown in the table above, unless you delete them sooner. When your consent choice expires, you will simply be asked again on your next visit.
Changes to this policy
We may update this policy to reflect new tools or changes in legal requirements. The date of the last update is shown at the top of this page. We encourage you to review it regularly.
Contact us
For any questions about this policy or the use of cookies on our site, please contact the person in charge of the protection of personal information:
- Name: Réda El Amraoui
- Title: Director of Operations and Marketing
- Company: La Zone Auto
- Phone: (450) 378-4020
- Email: red@84dix.com
- Address: 1293 Rue Principale, Granby, Québec, J2J 0M3
To learn more about your rights, see our privacy policy.
Last modified on September 23, 2026.
© 2026 La Zone Auto. All rights reserved. Developed by Autoroot Technologies.